HE didn't quite make it to the jackpot — but appearing on Who Wants To Be a Millionaire? has helped Paul Potts raise awareness about a charity close to his heart.
The classical star, along with Swansea singer Shaheen Jafargholi, sat in the hotseat on the ITV show and managed to scoop £20,000.
They both took home £5,000 for their chosen charities, with the other £10,000 going to a member of the audience.
Paul, who lives in Port Talbot, raised the money for Treat Trust Wales, which is developing plans for a multi-million pound therapy centre in the grounds of Morriston Hospital.
Shaheen chose to support Teenage Cancer Trust.
Paul, who won Britain's Got Talent in 2007, said: "It was great fun and it was great to raise much needed funds for TREAT Trust Wales. I only wish it could have been more!
"It was also fantastic to give Treat nationwide attention in order to help it achieve its aims of providing world class care in Wales."
Melanie Davies, who set up the charity, said Paul had done more than enough to promote Treat Trust.
"It is a massive boost," she said. "The awareness on national television on a prime-time slot is the main thing.
"Paul was kicking himself about the question he stumbled upon. But it does not matter as he has raised so much awareness.
"I just love him, he is a star patron. He always comes through for us."
Mrs Davies and her husband Mike went to the recording of the special Britain's Got Talent edition of the show.
"It was absolutely nerve wracking sitting in the green room," said Mrs Davies. "But Paul was so cool. I am really proud of him."
Shaheen, 15, who reached the talent show final in 2009, said: "It was a bit scary."
Dance duo Twist and Pulse also took part in the show.